Apple, BMW, Verizon, American Apparel, Kawasaki, 3M, Motorola…the list goes on. If you’ve used any of their products, then you would have seen it. The font they use for commerical wordmarks is called Helvetica. It’s the most popular font of our time; theres even a movie about it. Designed by Swiss designer, Max Miedinger. You don’t need to remember his name people, I doubt some of you can even read it; all you need to say is, “it’s from Switzerland”.

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About David